Jordana David is a Los Angeles-based makeup artist, hairstylist, and educator. Some of her celebrity credits include Ashanti, Tyrese, Jena Malone, Cloris Leachman, Rachel Roy, and Jordana Brewster.

She created her Executive Beauty brand to highlight what her clients wanted most; a natural-looking enhancement with an "expensive-looking" finish.

After years of encountering clients with botched or unnatural permanent makeup jobs David realized she could offer a more natural-looking alternative, customizing permanent makeup to every clients' individual look and style.